Last week blockchain provenance company Everledger announced a co-marketing deal for Applied DNA’s CertainT platform. The CertainT platform involves tagging a product with unique molecular DNA to guard against counterfeiting.
We’ve all been approached by someone selling knock-off watches or perfumes, often in parking lots. If you go to a store and buy a diamond, watch or luxury handbag, you expect the real thing. You don’t want the parking lot version.
The idea behind blockchain provenance is the product is tracked from where it’s produced or mined, through to the store. As blockchain’s are shared ledgers or databases, once the data is stored it’s almost impossible to change. That way you know you’ve bought the same handbag that left the factory.
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