Today Facebook announced that the Calibra wallet has been rebranded as Novi. The CEO of the Facebook subsidiary, David Marcus, said that the Calibra name had caused some confusion, hence the rebrand. It didn’t provide a specific date but says it is preparing to launch this year.
The name is a combination of novus for ‘new’ and via for ‘way’. The Novi website refers to making a payment as easy as sending a message.
Novi’s wallet app will be available standalone as well as incorporated in WhatsApp and Facebook’s Messenger. For all the platforms, users are required to register using their government identity.
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