Stellantis and UK-based startup Kiri Technologies will use blockchain rewards to encourage sustainable driving behavior. Stellantis is the result of a recent merger between Groupe PSA and Fiat Chrysler and owns 16 car brands, including Peugeot, Citroen, Chrysler and Fiat.
The rewards initiative will be conducted under Stellantis e-mobility program. Drivers of the New 500 Fiat, a fully electric car, will be awarded KiriCoins, which can be spent in the Kiri marketplace. The New 500 car is connected to a system that automatically collects KiriCoins based on driving distance and speed and places the tokens in a virtual wallet that can be accessed through the Fiat app. To collect the coins, customers simply have to download the app, connect it to Kiri, and drive.
Driving one kilometer at a normal speed in the city is the equivalent of one KiriCoin, which is currently worth two European cents. While driving, the calculations and conversion of kilometers to KiriCoins are immediate and certified through blockchain technology. Besides concrete rewards available on the digital marketplace, the 500 drivers who achieve the highest eco:Score, which measures the efficiency of driving from 0 to 100, will have access to additional offers from Stellantis, including for Amazon, Apple, Netflix, and Spotify. The goal is to promote more sustainable and energy efficient driving.
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