Figure Technologies, the blockchain company targeting the loans sector, has produced an ad campaign to educate people about the advantages of blockchain.
The company launched the Provenance blockchain to tokenize loans and other digital assets and enable securitization. To date, more than $1 billion of assets have traded on Provenance. At the same time, it launched a consumer-facing site and initially offered home equity lines of credit (HELOC). It has since extended its offerings to mortgage refinancing and student loans.
Figure’s ad campaign features a puppet that looks a little like a caterpillar except with blocks as segments. The campaign promotes blockchain’s benefits and dismisses concerns by distancing it from Bitcoin. But occasionally it veers into jargon, explaining a node and “truth state”. At the end of the day, all people care about is they can get the loan faster. It also explains that blockchain’s efficiencies can save customers money.
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