Today, blockchain marketing firm Aqilliz announced it partnered with advertising tech firm Moving Walls to pilot blockchain-enabled Digital Out-of-Home (DOOH) advertising for food delivery giant foodpanda.
The performance of outdoor or OOH advertising is harder to measure compared to internet advertising, which is based on clicks. Aqilliz estimates that the global DOOH market will hit $32.1 billion by 2025. Using Aqilliz’s solution, Moving Walls will track the impressions, digital trails and visibility of the pilot ad campaign in real-time.
“For far too long, OOH has existed without an independent means of verifying ad delivery. As an industry, we tend to point at online ad fraud to advocate for greater OOH spends but there are more fundamental issues of fragmentation and a lack of transparency that need to be fixed,” said Srikanth Ramachandran, Founder and Group CEO of Moving Walls.
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