This week French retailer Auchan
announced it’s rolling out blockchain food traceability in France, Italy, Spain, Portugal and Senegal. Auchan is one of France’s most prominent retailers with more than 2,000 stores worldwide and 2017 turnover of Euro 52 billion. The project’s purpose is to enable consumers to track a product’s life from seed to plate by scanning a QR code.
The launch follows initial testing since 2016 in Vietnam with German startup TE-FOOD. There the system is currently being used on 18,000 pigs, 200,000 chickens and 2.5 million eggs. Soon the retailer plans to include aubergines, mangos and durian fruit.
Auchan extended the use to France where it now tracks organic carrots. Tracing potato and chicken supply chains are planned for December and February respectively. Shortly it will also expand the project to Italy (tomatoes and chicken) and Spain (pork, local exotic fruits), and eventually Portugal and Senegal.
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