Today Fujitsu announced the launch of a new service to encourage sightseers to visit tourist attractions, markets, and shopping centers. By using a QR scanner on their phones, tourists can scan codes to collect digital points and stamps. Travelers swap the points for coupons to use in retail outlets in the local area.
Being able to change promotions in real time is very appealing. Tourists from certain countries or regions often have very particular interests. For instance, those tastes might be for high-end shopping, going on country walks, visiting museums, or a trip to the local beer garden.
Consequently, by adapting the offerings to different interests, you can drive footfall. Tourists will find things that appeal to them plus it helps the local economy. And economic revitalization in rural and tourists areas is one of Fujitsu’s aims.
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