Yesterday P&G brand Gillette announced a new sustainable brand, Planet KIND, with products that it says are kind to “both skin and the planet”. The razor handle is made from 60% recycled plastic and every product will prevent ten plastic bottles from entering the ocean.
It has partnered with Plastic Bank, a social enterprise that uses digital tokens to incentivize plastic collection and tracks the recycling through blockchain.
“Planet KIND makes it easier to incorporate eco-friendly choices into your shaving and skincare routine,” said John Claughton, VP of North America Grooming at P&G.
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