Yesterday it was
reported that leading advertising agency and PR firm Havas has partnered with H2O FinTech for a blockchain-based fan engagement solution. The Havas Sports and Entertainment unit hopes to reward sports fans with tokens for social media activity and games participation.
The solution utilizes
H2O FinTech’s private blockchain platform. The tech firm provides tokens, e-wallets, and smart contracts for Fan Relationship Management (FRM) initiatives. Havas’s project will be a suite of tools and services, allowing fans, sponsors, and sports or entertainment groups to connect directly.
With blockchain, fan tokens have verifiable ownership and can easily be distributed through smart contracts. As
MediaPost reported, the Havas unit said: “Fans can now be rewarded for ‘being a fan’.”
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