The French PR firm, Havas Group, has entered the blockchain fray with the announcement of Havas Blockchain. The launch is in partnership with Blockchain Partner, a leading French blockchain transformation consultancy. The startup has backing from AMO, Havas Group’s global partnership of corporate and financial communications consultancies.
This represents a bold step for a Group that owns one of the world’s top ten advertising agencies, has a significant brand and brought in €2,276m in 2016. Both the potential failure of the venture and risk of association with bad actors in the infamous ICO space could cause notable brand damage to the French company.
Havas Blockchain joins Transform Group and Wachsman in the competing space of blockchain PR. Both the incumbent companies cater to multiple areas of FinTech activity. These range from global exchanges and celebrity ICOs to novel social media platforms. They’re advisors to huge crypto names like Ethereum, Kraken, and Dash.
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