Today Hennessy announced plans to integrate the Aura traceability blockchain. The spirits brand is the ‘H’ in LVMH, the luxury group that initiated the Aura project. LVMH has since been joined by founding members Prada, Richemont’s Cartier and OTB, which owns Diesel and other brands.
Hennessy wants to provide traceability for its spirits from the distiller to the customer as part of a sustainability drive. Aura’s initial objective was to prove the authenticity of luxury products, a simpler solution with only two parties, the brand and consumer. However, the same solution can also provide complete supply chain traceability, albeit with more steps along the way, enabling companies to demonstrate their sustainability credentials.
The spirits brand has already used Aura to prove authenticity for the collector’s edition of Hennessy Paradis sold in China during the Chinese New Year. Each buyer received an authentication certificate via WeChat.
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