Two weeks ago, LVMH-owned cognac brand Hennessy unveiled a web3 brand H3NSY. It has already been prolific in launching pricey limited edition bottles as non-fungible tokens (NFTs) – as in $250,000 per bottle. And it followed that up with a luxury web3 social club Cafe11 enabling participants to attend cognac tastings and more. Now it wants to build a hub for creators, cultures, communities, and all its web3 activities.
When people think of crypto, many think of money. But web3 is very much about culture and community. It represents an opportunity for new brands and communities to launch, such as the Bored Ape Yacht Club. And for existing brands to evolve with the times, like Nike’s acquisition of RTKFT.
It turns out Hennessy has a strong cultural history and it wants to build community engagement around that.
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