News Technology Media Telecoms

Luxury watchmaker Hublot to launch metaverse football stadium

Hublot Metverse Stadium

Today, Swiss luxury watchmaker Hublot announced its entry into the metaverse with the launch of the ‘Hublot Loves Football Metaverse Stadium’ ahead of the FIFA World Cup 2022 taking place in Qatar later this month. The official timekeepers of the World Cup partnered with stadium architects MEIS and metaverse builders Spatial to launch the campaign which celebrates football, design, and community.

Hublots campaign comes after a number of FIFA World Cup partners such as Visa, and Algorand also launched campaigns supporting blockchain, the metaverse and NFTs in hopes of delighting fans offline and online.

The ‘Hublot Loves Football Metaverse Stadium’ is a 360-degree virtual event space merging sport and art designed by MEIS, who took design inspiration from Hublot’s Big Bang e watch. The stadium boasts 90 000 seats, a 1km long-concourse and media wall allowing fans to interact and immerse themselves in the metaverse via mobile and online on

Fans will also be able to experience the Hublot Loves Football stadium through pop-up activations utilizing VR experiences in luxury malls in Doha, Kuala Lumpur, Singapore, Indonesia, and Thailand throughout November.

“Loud and forward-thinking approaches to design are part of our DNA, making the Hublot Loves Football Metaverse Stadium a natural progression for our brand,” said Ricardo Guadalupe, Hublot CEO. “Continuing our legacy as the trusted timekeeper of world football, this initiative allows us to place a timestamp in metaverse history when the intersection of luxury, fashion, sport and virtual worlds is beginning to take off”.

Hublot has previously committed to being an innovator and pioneer in the blockchain space as a watchmaker. In 2018, Hublot entered into cryptocurrency with the launch of the limited edition Big Bang Meca-10 P2P that was exclusively purchased via Bitcoin payments only.

Spatial has partnered with brands such as Vogue and Samsung to expand their marketing into the metaverse. Spatial currently sees four million minutes being spent on the platform on a weekly basis, thus attracting brands seeking new revenue growth opportunities.

Image Copyright: Hublot