On 16 November 2020, Gaudiy, a Japanese blockchain entertainment firm announced its partnership with Sony Music Entertainment. Gaudiy’s mission statement is to promote digital transformation in the entertainment industry, particularly with fans and it seeks to do the same in its partnership with Sony.
In this collaboration, Sony Music Group’s intellectual property assets and Gaudiy’s blockchain technology will be used to promote digital transformation in areas that have not been as exposed to digitization before. In particular, the companies will focus on user experience and new business models. They’ve already begun proof-of-concept experiments with fans of a pop star signed with Sony Music Grup.
Sony Music Group has set its sights on creating new entertainment areas in live entertainment, music streaming, sports entertainment, and together with Gaudiy, digital content.
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