In partnership with street artist Eric Haze, luxury fashion brand Jimmy Choo will launch a non-fungible token (NFT) collection on Binance’s marketplace at the end of October. The British brand – acquired by America’s Michael Kors in 2017 for £896m ($1.2bn) – is the latest to join a rising number of exclusive names in the fashion industry entering the NFT space.
Some of its stilettos sell for almost £3,000 ($4,125) and accessories such as phone holders surpass £500 ($687).
While many high end brands take the opportunity with NFTs to sell a more financially accessible product such as Burberry’s exploration of in-game clothing and Gucci’s 3D pieces, it seems that Jimmy Choo will mix it up.
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