Last week, Plasmon the Italian baby food subsidiary of Kraft Heinz,
signed a deal with the Ministry of Agricultural, Food, Forestry and Tourism Policies (MIPAAFT) to enhance food safety for children. Part of the agreement is to explore the use of blockchain for food traceability. The project will work agricultural research institute Crea which is part of MIPAAFT .
Food traceability is just one aspect of a broader deal. It includes using a stamp to verify the quality and safety of children’s food. Additionally, the organizations want to promote “Made in Italy” and the adoption of a Mediterranean diet in the first 1,000 days of a child’s life.
“Thanks also to Crea’s involvement in the Plasmon protocol, we will provide innovative systems and solutions in the research field, from precision agriculture to traceability even with blockchain technology,” said MIPAAFT’s Gian Marco Centinaio (via Google Translate). “We want to protect producers and consumers more and more.”
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