Gyeonggi-do, the most populous province in Korea, is developing a video content rights management service on KT’s blockchain platform GIGA Chain BaaS. KT, one of Korea’s leading telecom companies, formed a consortium with Gyeonggi-do.
Due to the Covid-19 pandemic, many artists had to turn to Youtube and other video platforms to promote their content and generate some revenue. The issue with mainstream video platforms, especially for smaller artists, is that there is little protection on the videos’ ownership rights; therefore, content can be easily copied and associated profits are often not distributed.
Gyeonggi already operates an online concert service. It helped promote over 750 online performances on Youtube and is planning to promote an additional 500 videos. Nevertheless, the lack of content ownership protection and unreliable income is still a concern for artists.
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