Today, Salesforce
announced that Italian car brand Automobili Lamborghini has adopted its blockchain for car authentication. The brand hopes that it will streamline the reselling process, improving customer experience and maintaining the value of its vintage cars.
Lamborghini manages the certification process of its vehicles when they are resold. This requires 800 to 1000 individual checks, coordinating multiple parties from photographers and newspapers to dealerships and repair shops.
To ensure the authenticity of its luxury vehicles, the brand pieces together the entire history of each car – a lengthy procedure both expensive for Lamborghini and frustrating for the client. So, as announced today, it adopted the Salesforce Blockchain.
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