Pan Pacific International Holdings (PPIH), the $21 billion Japanese retail giant behind Don Quijote discount stores, Apita malls, and Piago supermarkets, is set to launch a digital bond in August that represents a departure from typical digital bond issuances.
The move is notable as few large companies outside the financial and technology sectors have issued digital bonds. PPIH’s initiative targets its young customer base directly.
The one year bond offers a 1% return and includes a unique feature designed to attract PPIH’s core demographic. Investors aged 24 and under will earn majica rewards points through the company’s digital payment app, redeemable across the entire PPIH group. This youth focus aligns with the company’s plan to use proceeds for youth empowerment programs.
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