Manchester City Football Club has partnered with Socios.com to launch $CITY fan tokens. Fans can use the tokens to collect rewards, access promotions, play mobile games and vote on the club’s polls. Other clubs that have signed deals with Socios include FC Barcelona, Juventus, AC Milan and Paris Saint-Germain. But this is the first UK premier league club.
Partnerships between soccer clubs and blockchain-based solutions have become increasingly popular during the Covid-19 pandemic. With gates closed and seasons postponed for part of the year, clubs had to find new revenue sources and innovative strategies to keep fans engaged.
The partnership with City will reward all registered fans with one free $CITY Token. The digital solution also addresses geographical challenges and promotes the global expansion of the team’s fan base.
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