Digital entertainment company Animoca has partnered with City Football Group to develop blockchain games and collectibles for three of the group’s soccer teams: Manchester City men and women’s teams and Melbourne City FC. Animoca has partnerships with, among others, Formula 1, Marvel and Power Rangers. City’s teams will be the first football organizations to have digital assets developed by the Australian firm.
Mini-games for the three teams will be developed and released by Animoca on GAMEE, its hyper-casual gaming subsidiary. These types of mobile games can be instantly played by users and require them to complete simple tasks. The simplicity of hyper-casual gaming is more appealing to mass markets and Venture Beat estimated the industry generated between $2 billion to $2.5 billion in annual revenue in 2019.
Digital collectibles for Manchester City’s teams and Melbourne City FC will also be distributed on Quidd, Animoca’s collectibles subsidiary. The three teams will be the first football entities to join the network.
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