Marriott International’s hotel loyalty program Marriott Bonvoy has partnered with three digital artists, TXREK, JVY, and Erick Nicolay, to launch a non-fungible token (NFT) collection. The content was based on its recent “Power of Travel” marketing campaign. Through this project, Marriott became one of the first hospitality brands to participate the metaverse.
Last Saturday, the NFTs were unveiled at the modern and contemporary art fair in Miami Beach, Art Basel. The Artist collaborative FaZe Forever, which accounts for the three digital artists that partnered with Marriott, exhibited the digital assets at the fair in partnership with crypto payment platform MoonPay. Three Art Basel attendees won the NFTs alongside 200,000 Bonvoy points.
Besides Marriott’s NFTs, at the event, digital artist Kenny Schachter partnered with Galerie Nagel Draxler to display a 14-foot-high digital booth with content from three other crypto artists. In addition, blockchain platform Tezos, a new sponsor of the fair, was displaying NFTs just outside the main venue, SuperRare auctioned augmented reality works, and Beeple participated in a talk, “15 Minutes of Forever? Art in the Age of the NFT”.
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