Mixed martial arts (MMA) league, the Professional Fighters League (PFL), has partnered with blockchain company Socios.com to launch Fan Tokens. The startup has launched similar offerings with major sporting organizations like Juventus and FC Barcelona, but in this case, it’s the whole league instead of an individual team.
The Fan Tokens are digital assets aimed at enhancing fan engagement with the league. Through the Socios platform, users can vote on various polls, participate in contests throughout the season, including the chance to award fighter bonuses, and earn rewards via the app and in real-life. Socios.com also plans to include new features in the app, such as a leaderboard and chat capability.
Socios’ partnership with PFL will enable the blockchain company to use PFL branding for promotional purposes. The startup’s logo will be featured in and around the arena of the fights. The PFL is growing in popularity, demonstrated in the last year by a 30% digital audience growth, and a 200% spike in social engagement. Furthermore, according to the PFL, MMA has 450 million fans worldwide, although only a portion of MMA fans are actively engaged with the league.
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