Yesterday, Mastercard announced a partnership with Envisible to integrate Mastercard’s “Provenance” blockchain with the latter’s food traceability system Wholechain. The largest United States food co-operative Topco Associates will pilot the solution along with supermarket chain Food City for its seafood inventory.
Food traceability has become increasingly important to consumers as they become more and more conscious of the foods they eat. There is also the question of ethical sourcing and environmental compliance, which Wholechain is trying to address.
“Using Envisible Wholechain, powered by Mastercard, our grocers will be able to stock shelves with confidence and also be able to pinpoint issues in the food chain during any unfortunate events such as recalls,” added Dan Glei, executive vice president, Merchandising and Marketing, Food City.
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