Mastercard to release luxury goods anti-counterfeit blockchain, hiring blockchain staff

On the 2nd August, Mastercard announced it is launching a blockchain-based traceability solution for high-end clothing. On the same day, the firm posted job listings for a Director in blockchain solutions, and a Director and VP of blockchain/cryptocurrency product management.

Proving Provenance

The anti-counterfeit measure has been developed with retailer Fred Segal and event management company IMG to increase confidence in the authenticity of clothing. IMG’s creative platform, MADE, will help to procure three limited edition clothing collections by women designers. The first, from high-end brand Rodarte, will ship with Mastercard’s blockchain-based provenance solution.

Article continues …

---