The McLaren Racing Formula 1 team has partnered with the Turkish cryptocurrency exchange Bitci.com to launch the team’s official fan tokens. This will be the first fan token initiative in Formula 1, although there is already a nonfungible token (NFT) deal.
The tokens will be available on Bitci Chain. Since the project has not yet launched, the benefits of owning McLaren fan tokens or what fans can exchange them for have not yet been announced.
We can expect similar perks to those observed in other sports where fan tokens are more prevalent, such as soccer. Manchester City recently signed a deal with Socios.com for $CITY fan tokens, enabling token owners to collect rewards, access promotions, play mobile games, and vote on the club’s polls.
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