On Tuesday September 5, a major new Mercedes NFT collection is set to launch. Mercedes-Benz NXT Icons will not be Mercedes’ first web3 experience, but it describes it as a core collection.
The collectible cards feature historical car models with various custom traits. The German luxury carmaker is taking the initiative seriously with a long term commitment. Not only has it created a subsidiary Mercedes-Benz NXT, but so has creative partner Omnicom, setting up the OxNXT studio. Mercedes sees the upside in developing a digital brand to reach new customer groups and develop fresh experiences.
Owing to legal restrictions the collectibles will not be available globally. However, it will release them in many of Mercedes’ major markets, including the United States. On Twitter and the website, the company emphasized that they are purely digital collectibles. “They should not be purchased with future benefits in mind, but instead be collected for the enjoyment of collecting.”
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