The Macy’s Thanksgiving Day Parade, annually presented by the U.S. department store, is now entering the metaverse. The virtual Parade will host five galleries of existing popular NFT collections, with the winning design to be made into a real-life Parade balloon in the 2023 Parade. The experience is accessible without needing a crypto wallet and is powered by the OnCyber metaverse.
This is not the company’s first venture into web3, as it launched ten unique NFTs and 9500 parade-themed pieces in 2021 to mark the 95th year of the annual Parade. Bids for the unique pieces depicting iconic balloons went for as high as $300,000, with the proceeds donated to charity.
“Our genesis collection of Parade NFTs last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real world Macy’s Parade balloon,” said Will Coss, Executive Producer of Macy’s Thanksgiving Parade.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
