MG Motor India, the automotive company owned by China’s SAIC, unveiled “MGVerse”, its metaverse platform. The virtual experience launched yesterday to coincide with the Auto Expo 2023. The platform was created in collaboration with Metadome.ai, a 3D and XR technology company that specializes in immersive experiences for automotive companies.
The goal of the offering is to provide spaces for customers, partners, and employees of MG Motor to interact, collaborate, and shop.“This initiative will help us further strengthen our relationship with GenZ and Gen Alpha,” said Gaurav Gupta, Chief Commercial Officer, MG Motor India.
The initial release of the platform consists of only an Explore & Creator’s center, and a virtual experience of the Auto Expo 2023. MGverse also allows users to create a new avatar or use existing Ready Player Me avatars to access the platform. The experience will eventually expand to include an NFT Gallery, MG Car Club, Gaming Arena, and MG Knowledge Centre. The proposed additions would allow users to create NFTs, connect through member-only events, and play games.
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