Today ad tech firm
Vatom Labs announced its partnership with U.S. beer brand Miller Lite for a customer engagement and marketing program. Vatom Labs’ blockchain-based tokens are behind prize giveaways but also allow for accurate data tracking and fraud protection.
Miller Lite’s ‘Know Your Beer’ engagement program includes a mobile trivia game which rewards customers with a chance for an instant $5 prize. The game relies on Vatom’s blockchain solution for tracking engagements, prize attribution, and verification.
Tyler Moebius, CEO and co-founder of Vatom Labs, said: “We believe providing brands the ability to create engaging and immersive digital promotions and activation experiences that are backed by the blockchain is the next major upgrade required to usher in the new era of brand innovation.”
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