Japanese Major League Baseball (MLB) player Shohei Ohtani has joined cryptocurrency exchange FTX’s network as a brand ambassador. Ohtani joins a list of high-profile names representing FTX, including American Football player Tom Brady, supermodel Gisele Bundchen, and NBA player Stephen Curry.
As evident by the world-class athletes in its ambassadors’ roster, FTX is no novice to sponsorship deals in the sports industry. The cryptocurrency exchange was one of the first crypto companies to land a sponsorship with a professional sports league in June when it signed a five-year contract with the MLB. Before that, it completed a $210 million team naming rights deal with esports team SoloMid and a $135 million stadium rights deal with NBA’s Miami Heat.
FTX was founded in 2017 by MIT graduates experienced in tech and finance, none of whom are yet 30 years of age. The big spending on sports sponsorships could increase brand exposure exponentially.
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