Creative agency Amsterdam Berlin and German driving racer Laura Marie Geissler are partnering to start a non-fungible token (NFT) funded racing team. The purpose behind the project is to make female drivers less dependent on sponsors to pursue a driving career.
Laura Marie herself will be the first driver to benefit from the program. Proceeds from all NFT sales of the coming drops will be used to finance the driver’s 2022 racing season.
While in football, basketball, and even the UFC players’ salaries are paid by the team they play in, with motorsports, drivers often rely on sponsors to make a living out of the sport. Athletes in other sports also have individual sponsorship deals with brands. However, because they are not as dependent on the income, they may be freer to choose who they get involved with. This is a luxury that many up-and-coming drivers don’t have. For a female racing driver, the environment can be even more unwelcoming.
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