NASCAR has partnered with the WAX blockchain to launch a non-fungible token (NFT) collection to celebrate the upcoming Daytona 500 race. The launch comes shortly after Candy Digital announced a partnership with the Race Team Alliance, an association of 12 NASCAR teams, to launch a collection based on Daytona’s race. However, the NASCAR NFTs are free and only available to ticket holders.
The NFT drop was very scarce. NASCAR emailed 25,000 Daytona ticket holders with instructions to download a digital wallet for WAX to enter the contest for a digital asset. In total, only 500 NFTs were available and the winners were put into a draw for the opportunity to win one of five autographed NASCAR drivers’ helmets.
In terms of TV viewers, NASCAR’s last season was the least watched season on record, with viewership numbers down from 2020’s closed door races. The Sports Business Journal estimates that NASCAR lost between $150 and $175 million in ticket revenue in 2020.
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