Last week NBA basketball team the Sacramento Kings, in collaboration with ConsenSys and Treum, used a blockchain platform to auction off genuine in-game sports gear. A jersey worn during a game by Kings guard Buddy Hield received 73 bids and was sold for $1,090 for the benefit of Hurricane Dorian relief.
The Sacramento Kings team is currently ranked 14th out of 15 in the NBA Western Conference. This month, another 14th ranked team, this time Italian
Series A soccer club Violas, also launched a blockchain-based authentication solution for player-worn jerseys.
The Kings/Treum solution enables a transparent audit trail of the product. But the key to any blockchain solution is how do you know it’s authentic in the first place? Because it’s on a blockchain makes it extremely hard to alter, but data that’s false in the first place can be stored just as easily as legitimate data.
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