Nespresso is using blockchain to enable consumers to trace the origin of Zimbabwe sourced coffee back to the farm.
Two years ago, Nespresso started a Reviving Origins program to restore coffee agriculture in regions affected by conflict or other changes. In the late 1980s, Zimbabwe produced 15,000 tons of coffee and by 2017, the figure was just 500 tons. The country’s main agricultural produce is tobacco.
Nespresso says it had a traceability program in place since 2003, but it simply hasn’t shared it with the public yet.
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