Metaverse platform Upland has partnered with the NFL Players Association (NFLPA) to bring over 2000 active athletes into the metaverse. The project involves Upland Legits, 3D non-fungible tokens of branded digital merchandise.
Fans can now play and compete in Upland for the minting and ownership of NFL NFTs, the Upland Legits, before actual football games. Following the live event, fans can see how a player’s performance on the field affects the NFT, presumably its value.
The initial Upland Legits are already sold out. More will continue to drop during the NFL playoff season and users will be able to continue competing for their ownership.
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