Today, NFT fantasy sports platform Sorare announced the appointment of footballer Lionel Messi as Sorare’s brand ambassador. The partnership aims to accelerate Sorare’s growth. As the biggest star in Argentina’s soccer team, the timing on the eve of the FIFA World Cup 2022 couldn’t be better.
Powered by non-fungible tokens, Sorare is a fantasy game that is free to play. Players can manage a virtual team of NFTs, as well as buy, sell and trade digital player cards. The French start-up has seen tremendous growth since its launch in 2018. The company raised $680 million in Series B funding led by Softbank and has partnered with over 300 sports teams and organizations, including LaLiga, the Bundesliga, and Serie A. And it’s rumored to have landed a deal with the Premier League. Sorare has, until recently, focused mainly on football partnerships but has expanded its partnerships to include the NBA and MLB.
“This has already been an incredibly exciting year for our community, as we launch two new sports – baseball and basketball – for the first time,” said Nicolas Julia, CEO and co-founder of Sorare. “This partnership marks another major milestone for us and we look forward to working with Lionel as we continue to grow our community and evolve the experience we deliver to users as part of our ambition to make Sorare into the next global sports entertainment giant.”
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