Yesterday Certified Origins
announced that their blockchain traced olive oil brand, Bellucci, is now stocked at Whole Foods Market stores. Certified Origins was founded in rural Italy in 2009 to protect small scale farmers and distribute their authentic produce. The firm has been using blockchain for traceability since last year.
Distributed ledger technology (DLT) is widely used
in food traceability as there are multiple advantages. On the consumer side, people are becoming more aware of the origin, authenticity, and sustainability of food products. Tracking products on a blockchain provides a transparent, trustworthy log of these aspects, giving peace of mind.
Meanwhile, companies can reduce costs by automating processes and benefit from an immutable audit trail. In Certified Origin’s case, the firm can now prove to consumers their claims of supporting small farms and providing authentic Italian products.
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Image Copyright: Bellucci
