Orange, France’s largest telecoms company, has
signed up with safe.press to fight fake news by using blockchain to authenticate that press releases originate from the company. French blockchain startup Block Expert created the
safe.press solution.
By clicking on the green safe.press button, users can see which verified company has posted the press release. Authenticity is perhaps less of an issue with press releases on a corporate website. However, it is possible to create a fake website. The more significant challenge for authenticity is that announcements are often syndicated across newswires where it may be possible to fake the source.
Ultimately it also is down to journalists to verify where announcements come from.
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