Paris Hilton has announced a partnership with The Sandbox to bring Paris World into its metaverse platform. Through her company 11:11 Media, Paris will launch a digital space allowing fans to interact with her and buy virtual merchandise.
The socialite-turned-entrepreneur already established Paris World as a Roblox island with a virtual amusement park, mansions, pets and a beach. With the addition of Paris World on The Sandbox, Paris is beginning to execute her multi metaverse approach, bringing her digital space to fans across different platforms.
Among the various features planned for Paris World on The Sandbox are virtual rooftop parties and social experiences for fans as well as new virtual avatars and merchandise for sale.
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