Tom Brady’s Web3 company, Autograph, has announced a partnership with PGA Tour to launch an NFT platform in early 2023.
Using images and video footage (moments) from PGA’s competition seasons, digital collectibles will be created and made available to fans. Most notably, the revenue generated from these purchases will go directly to the players featured on the collectibles.
“We’re on our 1-yard line and have the length of the field to grow,” said Chris Wandell, PGA Tour VP of media development, according to Golf Week. “This is going to be really good for fans and players. We think it will be a game-changer.” This move is part of a wider trend towards engaging with fans through Web3 technology. Last year, a Morning Consult cryptocurrency survey showed that PGA Tour fans were amongst the most familiar with crypto compared to fans of other leagues like the NFL or NBA. Thus, beyond generating more revenue streams, launching NFTs would give PGA new ways of engaging their tech savvy fans with virtual and in-person experiences.
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