Today Publicis Sapient announced a partnership with NFT art marketplace Portion to help Publicis Sapient clients extend their brands into web3, including the metaverse. They also want to use NFTs linked to physical items to see what consumers buy across different channels.
Sapient, which describes itself as a digital transformation company, was acquired in 2015 by giant marketing group Publicis for $3.7 billion.
Portion operates an NFT marketplace and has the ability to mint NFTs. It was founded back in 2016 and ran an ICO. However, unlike other startups with multi-billion token market capitalizations, Portion’s token is worth a couple of million.
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