Sportswear brand PUMA launches its first ever metaverse experience at New York Fashion Week (NYFW).
Called ‘Black Station’, this 3D metaverse website will feature future NFT projects and aims to embody the future of PUMA, giving consumers new opportunities to interact with the brand via immersive online experiences. From 13 September, exclusive NFTs used to redeem limited edition physical sneakers are available as part of PUMA’s NYFW show FUTROGRADE.
There are many reasons why this project would be beneficial for PUMA. By launching Black Station at NYFW, this strategic positioning shows the brand wants to engage with both a fashion-forward and digitally savvy consumer base. Furthermore, designing it as an immersive Web3 venue allows PUMA to engage more with customers digitally, thus fostering community engagement and opening up new revenue streams via the metaverse.
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