Today, IBM announced that
Raw Seafoods and its partners along the supply chain have joined the IBM Food Trust blockchain platform. The firms aim to use the traceability solution to increase efficiency, reduce fraud, and provide customers with trustworthy provenance information.
The Food Trust blockchain already boasts partnerships with the
National Fisheries Institute, of which Raw Seafoods is a member, the
Sustainable Shrimp Partnership,
Douwe Egberts,
Nestlé, and
Albertsons. Today’s announcement is another sign of IBM moving from single retailers to multi-company initiatives, particularly in seafood.
“IBM Food Trust has helped some of the world’s most respected food brands and grocers improve consumer trust, address inefficiencies, and promote supply chain integrity,” said Rajendra Rao, General Manager of
IBM Food Trust.
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