Today Rio Tinto, one of the world’s largest metal and mining companies, unveiled START, a new blockchain sustainability solution.
Rio Tinto positions START as like a nutrition label on food, but instead for aluminum. The aim is to provide traceability and the ability for end consumers to see how responsibly and sustainably the metal is sourced.
“START is a significant step forward for the aluminium industry as the first offering of this kind, setting a new standard on transparency, traceability and responsible production from mine to market,” said Rio Tinto Aluminium CEO Alf Barrios.
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