British luxury car manufacturer Rolls Royce launched an NFT series associated with six new Phantom Series motorcars. The company teamed up with artist Sacha Jafri for this venture: the interiors of each car include unique hand-painted artwork by the artist representing one of six elements – Earth, Water, Fire, Wind, Air, and Humanity.
The Six Elements project began in 2020 and the cars were unveiled last month. The NFTs are sold with the car, and the owner can sell the NFT independently of the car. The royalties raised through trading the NFT are saved in a digital wallet to raise funds for charity. In its latest announcement in December 2022, the company said it has already surpassed its goal of raising over $1 million for charitable purposes.
“I am delighted with the success of this project. We and our dealer partners in Dubai and Abu Dhabi embarked on an amazing journey with a specific goal, which I am delighted we have not only achieved, but have surpassed,” said César Habib, Regional Director, Rolls-Royce Motor Cars, Middle East & Africa, in reference to the cars being sold to customers in the Dubai and wider Middle East region.
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