Samsung America plans to plant two million trees in Madagascar by the end of the first quarter of 2022 in an effort to help sequester CO2 from the atmosphere and combat climate change. Blockchain company veritree will monitor the initiative to track and trace the reforestation process.
The urgency to address climate change is ever more pressing, and as much as individual actions are crucial to battle the ongoing crisis, it is becoming more recognized that corporations are the ones with the capacity to carry out real change. As such, consumer behavior is shifting to reflect a demand for conscious and sustainable practices.
According to a survey conducted by the IPSOS in 2019, 69% of consumers worldwide have changed their consumption patterns due to growing concerns about climate change. Research conducted by Deloitte also shows that consumers are demanding direct action from brands and business leaders in the matter.
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