French popcorn company Nataïs wants to empower consumers to see where their popcorn came from by using blockchain. The company is Europe’s largest popcorn producer and number three in the world. It teamed up with
SAP’s Co-Innovation Lab and SAP partner STMS to implement the traceability solution.
“Nataïs, STMS, and
SAP Co-Innovation Lab have been working together on the same target: to deliver popcorn traceability from farmer to consumer,” says Sébastien Faure, innovation director at STMS.
Joey Bronner, Blockchain engineer with SAP Co-Innovation Lab adds, “Sustainable agriculture is also becoming increasingly relevant to consumers. As a matter of fact, many consumers would like to know more about the farmers that grew their popcorn and the region where it comes from. They are also keen to understand if agroecological farming principles are guiding their practices and what it really means for them, as farmers.”
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