In a management meeting at the end of 2021, gaming company SEGA’s leaders stated they are experimenting with non-fungible token (NFT) opportunities but want the focus to be beyond making money. No decisions have been made about whether they will adopt play-to-earn (P2E) models. When it comes to non-fungible token (NFT) initiatives, SEGA will prioritize partnering with experienced projects.
As an established gaming company, SEGA is acknowledging the influence NFTs have had over the last year. The fact that SEGA would prefer to work with an outside company rather than investing in their own NFT division highlights their cautious and conservative approach to entering the space.
In April 2021, SEGA announced a deal with Japanese blockchain firm Double Jump Tokyo to launch NFTs for Sonic the Hedgehog. After some negative consumer pushback, it’s unclear whether these have launched.
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