Blockchain sports platform Socios.com signed its first U.S.-based sports team partnership with the New Jersey Devils, a National Hockey League (NHL) team. The deal will focus on marketing Socios.com through advertising at Devils games and will explore fan-engagement opportunities through blockchain. However, there are no current plans for a Devils fan token.
In March, Socios.com announced it would invest a minimum of $50 million to target partnerships with the five leading American professional sports leagues. The group also said it would open headquarters in New York. The development with the New Jersey Devils is the first milestone in a much broader plan to penetrate the American sports market.
But does the lack of a Devils fan token point to potential challenges in the United States? The market positioning of Socios.com is quite different from other blockchain-based sports platforms which fit into the collectibles world.
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